SP Autos is a newly established Auto body repair shop located in Romsey, Hampshire. The owner and SP Autos only employee is young and eager to make this business a success, previously working for Peter Gibbs body repair he decided to create his vision of a body repair garage that delivered high standards at an affordable price.
The Brief
SP Autos need a complete brand identity created, this will include;Logo - Business Cards - Letter Heads - Stickers. The brand will need to communicate SP Autos friendly, customer focused, and professional message, it will be required to capture its personality and vision of ‘Outstanding quality at an affordable price’ and also SP Autos passion for the motor industry.
Brand Values
Friendly - Customer focused - Fine Craftsmanship - Modern with a flare for the traditional methods - Quality - Eco Friendly
This design signifies so much and it will trigger a response from the audience which will make it memorable. SP Autos use Eco friendly paint and so the green chosen not only highlights there environmentally friendly work ethics it also promotes growth and success which is very important for any business.
The use of orange creates a sense of creativity, there is a creative element to body repair I see it as an art form. Orange also represents energy and building a new business requires a lot of energy to make it succeed.